The best advice I’ve ever been given wasn’t actually advice in the conventional sense, but a former colleague once pointed out something that has become ingrained inside my brain. They said that I have a habit of giving people lemons when they ask for oranges.

Empathy in branding goes beyond creating something visually appealing. It’s about understanding your brand’s audience on a deeper level—knowing what drives them, what they care about, and what resonates with them emotionally.