Legal Marketing Without the Hangover

Your monthly shot of branding & marketing strategies for law firms who are tired of blending in.

Let's be honest—most legal marketing is about as exciting as reading the fine print on a toaster warranty. Every firm claims to be "trusted, experienced, and client-focused" (yawn), uses the same stock photos of handshakes and gavels, and blends into a sea of navy blue sameness.

Meanwhile, your potential clients can't tell you apart from the firm down the street, and you're left wondering why your marketing budget seems to disappear faster than cookies in a partners' meeting.

That’s why I’m inviting you to have a drink at The Open Bar.

Welcome to The Open Bar — Where Legal Marketing Gets Interesting

The Open Bar is a monthly newsletter for lawyers and legal marketers who know they deserve better than the industry's standard bland broth of marketing advice.

Think of it as your virtual happy hour with a brand strategist who actually understands the legal industry—but won't bore you to tears with corporate jargon or try to turn you into something you're not.

Every edition delivers practical, actionable insights on building a distinctive brand that feels trusted but also modern—no law degree required to understand it, and no marketing degree needed to implement it.

What's On The Menu

  • Deep dives into branding strategy, positioning, and marketing approaches specifically designed for law firms. No generic advice—just tailored insights that recognise the unique challenges of marketing legal services.

  • Unfiltered truths about what's not working in legal marketing. We’ll assess the soul-crushing tactics and industry myths so you can avoid wasting time and money on strategies that belong in the bin.

  • Quick-win tools, templates, and resources you can implement immediately to elevate your brand. These small touches make a big difference—like the perfect twist of lemon on a well-crafted cocktail.

  • A final thought to keep you inspired until our next edition—something irreverent or thoughtful, with just enough juice to quench your thirst until next time!

Meet Your Mixologist

Hi, I'm Hilde, the brains and slightly odd voice behind The Open Bar. After years of watching talented lawyers hide their brilliance behind boring branding and soulless marketing, I decided enough was enough.

My approach combines strategic brand development with a firm belief that legal marketing has the potential to connect and resonate. There are stories to be told and I want to help tell them.