The cornerstone of your LinkedIn presence is your profile. It is your first impression, your personal brand statement, and a dynamic showcase of your professional life. Here we share some key elements to consider when creating an engaging LinkedIn profile.

A good brand strategy is a vital part of any successful business, providing a roadmap to guide key decisions, customer engagement, and all marketing activities. It’s also helpful in determining the correct visual and creative direction for your brand.

Client personas serve as a guiding light for your marketing strategy, illuminating the path towards better communication, connection, and ultimately conversion. But why are these personas so critical?

Selecting the right colours for your law firm's branding is a critical decision that can influence how potential clients perceive your firm. Here’s a guide on how to make more informed choices.