Traditional marketing approaches fail law firms—not because the firms lacked value or distinctive qualities, but because conventional marketing frameworks weren't designed for the unique challenges of legal services.

Lawyers already know content matters. They understand that well-written articles, blog posts, and social media posts help build their brand, attract the right clients, and position them as trusted experts. But creating that content? Woof.

Memes may feel like public domain goldmines, but most of them are not free to use—at least, not commercially. If your firm is using memes for business purposes (whether in marketing, social media, or even client presentations), you could be violating copyright laws.

It’s time for a reality check: Facebook is not the powerhouse it used to be for law firms. While it might have been the go-to platform for building an online presence a decade ago, its relevance for professional services has seriously waned.

The cornerstone of your LinkedIn presence is your profile. It is your first impression, your personal brand statement, and a dynamic showcase of your professional life. Here we share some key elements to consider when creating an engaging LinkedIn profile.